Gym’s are dead, long live the new gym!
I’m Joe Bonington, most of you guys know me already. I’m a Strength and Conditioning coach, a personal trainer, a trek leader, a lifestyle coach, the bucket list coach, and the co-owner of Joe’s Basecamp.
As a coach, as a father and as someone who loves life and all this amazing world has to offer, it really saddens me to see that many aspects of our fitness industry haven’t matured. It’s still full of images of airbrushed lads and lasses covered in fake tan, obsessed with themselves.
The big gyms are still places where people don’t get to know you and what you’re about, they don’t encourage you to look outwards beyond the gym walls.
So now lots of smaller gyms or “boxes” have popped up everywhere, there are 19 within a couple of square kilometres of where I’m sitting now. There are some really great ones out there. The ones that stand out are the ones that stand for something, that have a culture and a community, that welcome you in and care about who you are. Unfortunately there are still many that don’t…. it’s Workout Of the Day or the highway!
That’s why we – my friend and business partner Henry Talbot – have built Joe’s Basecamp. It was to create an inspirational space that encourages people to think of more than just losing 5kg or putting on 2kg of lean muscle…. although that will happen too, in the process.
Our journey is both in the gym and outdoors in the real world. Our’s is a place where you can train for life’s adventures, whatever they maybe. From improving your quality of life and getting your energy back, to your first trail run,bush walk, a trek , a ski holiday or even the top of Everest.
It’s a selfish exercise for me. I love people and I love seeing people grow, I love the look on their faces when they realise they can do so much more than they thought they could. I am also passionate about creating a strong nurturing community that supports one another in growth and I see our fitness being the cornerstone to all we do. Get fit, expand your horizons, do things you never thought possible and help others along the way… a simple philosophy really.
So if you want to find out why it’s about “Maps and NOT mirrors” and “Living a more adventurous life” or what you have to do to get a Free Life Membership, you need to come down on our Open Day. Enjoy a healthy sausage sizzle, talk to the awesome health and fitness professionals who work with us, listen to our fantastic speakers, meet our members.
Have an open mind and dream big – be inspired to get out of your comfort zone.
This philosophy has seen Joe become a well respected expert and leader in his field, Possibly the southern hemisphere's leading strength and conditioning coach, for outdoor and adventure sports. He has seen 6 of his clients summit Everest, clients cross the Greenland Ice cap, ski to the North Pole, ski tour and ski mountaineering in Antarctica, Iceland, South America and Norway, climb peaks all over the world, trek all the continents and enter trail running , ultra and multi stage events in the Gobi, Andes, Himalayas and the Sahara.
As well as a sought-after coach, Joe is a presenter and speaker.
He is also the founder and owner of Joe's Basecamp Gym, based in Brookvale on Sydney's Northern Beaches. The gym is home to unique functional fitness, strength and conditioning, and endurance training programs for trail running, trek training and mountaineering.
The facility caters for all outdoor, adventure sports and wilderness activities - a one of a kind Bucket List gym!
Latest posts by Joe Bonington (see all)
- Planning a Year of Adventure - December 30, 2017
- Joe’s Spicy Dinosaur Eggs - December 22, 2017
- It’s time we stop preying on women’s insecurities and put the “Fit” back into Fitness! - November 14, 2017