The North Face Mountain Athletic Media Launch
Last week we hosted a media launch for the incredibly cool and innovative The North Face, the worlds largest and most successful manufacturers of high performance outdoor apparel and gear.
The North Face have launched in Australia a really cool training app and an awesome new range of clothing designed for people like us. People who train hard in the gym so they can get outside and do cool stuff like trail run, ski, climb, mountaineer and trek.
They invited us to put 36 Journalists, North Face Athletes, key members of the outdoor industry and three of our own athletes through a strength and conditioning workout from the new Mountain Athletics app whilst road testing the new Mountain Athletics training gear for them.
I chose a great back country Skiing workout from the App designed to build lactate tolerance and recovery for those big days in the powder.
A Great day, we all had great fun….lot’s of sore legs and thighs the next day.
Over the coming weeks we will be putting the kit and clobber through the hard yards at the basecamp and will be writing reviews for you guys. So I won’t mention yet how awesome the Ultra Kilowatt shoes are to train in or how versatile and comfy the shorts are…. I’ll save that for another day.
Joe (Head Coach and Bucket List Enabler)
This philosophy has seen Joe become a well respected expert and leader in his field, Possibly the southern hemisphere's leading strength and conditioning coach, for outdoor and adventure sports. He has seen 6 of his clients summit Everest, clients cross the Greenland Ice cap, ski to the North Pole, ski tour and ski mountaineering in Antarctica, Iceland, South America and Norway, climb peaks all over the world, trek all the continents and enter trail running , ultra and multi stage events in the Gobi, Andes, Himalayas and the Sahara.
As well as a sought-after coach, Joe is a presenter and speaker.
He is also the founder and owner of Joe's Basecamp Gym, based in Brookvale on Sydney's Northern Beaches. The gym is home to unique functional fitness, strength and conditioning, and endurance training programs for trail running, trek training and mountaineering. The facility caters for all outdoor, adventure sports and wilderness activities - a one of a kind Bucket List gym!
If you want to know more about our coaching programs contact us here to find out how you can be a part of our great community of like minded people.
If you would like to know about working with our trainers to get the most out of your adventures, your events, your sport contact us here.