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The Campfire

  Joe's Basecamp is a gym which gets women out there and amongst it. We train womens’ bodies to be strong and functional. We want our gear to be strong and functional...

30 May, 2020 /

One thing we’ve noticed in the runners at Joe’s, is their incredible mental toughness. There is something about the mindset of a runner who can consistently push the physical boundaries,...

20 December, 2019 /

There’s more to running than running. There’s shoes. When you are getting to the pointy end of races and comps, dialing in on your main piece of gear can make...

19 December, 2019 /

What's On Running: Everyday Athlete Our adventure community is the one thing everyone comments on when speaking about Joe’s. This month, as we take a magnifying glass to running, we threw...

24 October, 2019 /